Strategic management air nz external

There is no actual short time period substitute to distance. These factors influence the performance of the organization.

Value Chain Analysis The chain of activities of an organization can be divided into primary activities and support activities. In addition, takeover of Yahoo and Google or other companies like Netscape may post some issues and conflicts for AOL.

Innovation in the technology will benefit the Air NZ to improve its services. Therefore, threats of new entrants in this air industry is very low. This is valuable as with the help of government support the company can exploit an opportunity and neutralized threats of the company.

This includes procurement; Strategic management air nz external resources etc. The preference of the travellers are also changing over times. UBS Warburg Conference,p.

The substitutes of this industry can be travelling through road or water transport or railways, which are cheaper than flights. It provides loyalty program for the frequent flyers.

However, the tickets are not bought in bulk and customers have only certain flexibility to buy it from other suppliers. They choses airline by comparing their services.

From the external and internal analysis, the following summary can be obtained, where strength and weakness is the internal scenario, whereas, opportunity and threats are external situation of the environment.

The brand name cannot be imitated, as any other company cannot use the same. It is rare, as other airlines brand do not have the same brand status. The reduction of flight prices between Gisborne and Auckland is a good example.

A company is said to have competitive parity if the resource is Valuable. They focus to create an efficient workplace where employees are committed to serve quality service to the passengers or customers Careers. Air NZ is also engaged in loyalty marketing.

The intangible resource of Air New Zealand is their relationship with the government. The experienced employees are specialized in the offering high quality items. A white paper addressing the changing role of the Internet Service Provider in the emerging Internet supply chain.

In the operating region of Air NZ, some other dominant airline companies also operate. Accordingly, the growth of broadband over wireless, satellite, DSL, cable and dial-up has eliminated these clean lines of separation which throws major industry into a competitive market which has injured competitors small and large McClure, Post-merger constrained innovation capabilities Another threat to be considered is the limitation of innovation capabilities of the company because of post-merger.

Strategic Management for Air New Zealand Limited

It is also hard to imitate; as other company will require huge cost to offer its stake to the government, or obtaining any kind of help of authoritarian body. The ability of the management to lower the cost may pave the way for a more intensive research and development project in terms of advance technology and be able to use these resources to enhance competitive advantage and position of the company in the market place, specifically the online market.

Retrieve November 28, It is also rare, because, no other Airline of this country has this advantage in their hand. In order to succeed any uncertain situation like recession, Air NZ has established efficient strategy and realigned its procurement system.

Therefore, the power of buyers in this sector is medium. Customers want high quality service at possible cheaper price. Apart from the first goal, goal no. Domestic travel can be substituted by road trips and train, however, further distance becomes time consuming.

Therefore, in New Zealand, the neoliberal nature of government assists globalization and barrier free market. Though the global economy is gloomy, this country is economically in a far better position. From the external and internal analysis, the following summary can be obtained, where strength and weakness is the internal scenario, whereas, opportunity and threats are external situation of the environment.

Air NZ competes with these companies in determining price. Utilizing sophisticated advertising network The company has also the opportunities to use sophisticated advertising network because of its partnership and teaming with other companies such as HP.

There is not much scope of product differentiation and strong brand value is needed. Airline NZ is strongly affected by the technology as its main business function solely depends on the technology.

With this, the performance of the company will be affected and their competitive advantage is also impacted by these factors. Maximise the overall Group return on capital employed 2. This report analyses Air New Zealand with various strategic management theories and concepts developed that determine the competitiveness and attractiveness of Air New Zealand.

Background This report is based on Air New Zealand, an airline company which was founded inoriginally known as TEAL (Tasman Empire Airways Limited). Strategic Management - Air NZ external analysis words | 7 pages external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company.

External Analysis of AOL Essay

Essay about Strategic Management - Air NZ external analysis Words | 7 Pages external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company.

External Analysis An external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company. Essay about Strategic Management - Air NZ external analysis Words | 7 Pages.

external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company. Essay about Strategic Management - Air NZ external analysis Words | 7 Pages.

Strategic Management – Air NZ external analysis Essay

external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company.

Strategic management air nz external
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